One month after launch - lesson learned

It’s been a month since our official launch. We haven’t had any bookings or try-on appointments yet—but I’ve learned a lot already. Here are some of my key takeaways so far

1. Battling Self-Doubt

Yes, self-doubt started to creep in.
I kept asking myself: Is there something wrong with me? Is it the pricing, the website, the social media? Why isn’t this moving the way I expected?

At one point, I even started imagining the worst-case scenario, which led to a mini intervention from my husband. He reminded me—firmly but lovingly—that setbacks are part of the journey and not a reason to quit.
When I chose to start this business, I knew it wouldn’t be easy. There’s no turning back—I just need to find what works.

2. Finding Comfort in a Book

One day, while shopping at Popular for our kids’ holiday practice books, I stumbled upon a title that caught my eye: Surrounded by Setbacks. It felt like the universe was speaking directly to me, so I picked it up.

Now I read it every morning—yes, in the toilet, my quiet little sanctuary with no distractions or phone.

3. Self-Learning Mode: ON

I’m determined to make this work. I’ve been actively trying to understand where and how to reach Singaporean travelers heading to the Southern Hemisphere.

I reached out to travel agents—both big names and boutique players—but heard nothing back. I also tried connecting with influencers, but maybe it’s just not the season yet.

So I turned to social media and ads. I’ve spent nearly SGD 100 testing what content works and what doesn’t… and honestly, nothing has worked yet.

This second month, my focus is clear: learn everything I can about digital marketing, content creation, and running Meta Business ads effectively.

4. Asking for Help & Staying Open

I used to think asking for help meant weakness. Not anymore.
I’ve attended networking sessions, asked experts for advice on content and ads, and reached out to anyone who might connect me with travel agents. I even contacted NATAS to see if I could join the travel fair—but they turned me down.

Still, I choose to see every rejection as redirection. Each “no” teaches me something valuable. I’m slowly learning what doesn’t work so I can keep refining my strategy until I find what does.

It’s still early days. The journey may be tough, but I’m tougher. One step at a time.