The journey has not been easy. We’ve learned a lot along the way—from registering the business, which took longer than expected, to making critical decisions that carry significant consequences.
Initially, we applied for a Limited Partnership, then switched to a Limited Liability Partnership. Registering the business alone took nearly two months.
The website creation process was another rollercoaster. We engaged a third-party team to help develop our site and system. Although we started conversations in late February or early March, the process has dragged on for over two months.
I initially thought building the website would be straightforward. However, the back-end development turned out to be more complex, especially since we wanted a curated and customized site aligned with our vision.
To meet our target launch in early May—aiming to coincide with the June/July school holidays—we had to act quickly. We created a simple website using Google Sites, Calendly, and Linktree, allowing customers to book try-on appointments.
Another quick decision was to rent self-storage. Based on feedback from our suppliers and our own experiences, we realized customers would prefer to try on and feel the materials physically. Our initial idea of a home try-on system was promising but challenging to implement, so we opted for a conventional brick-and-mortar setup for now.
We’ve attracted potential partners, including laundry services and private expedition companies for trips to the Arctic and Antarctica.
During the soft launch, I was grateful to see many friends sharing our journey and helping spread the word.
Reflecting on these past few months, I’ve learned:
- Adaptability — Things can change unexpectedly, so we must stay flexible and open-minded.
- Agility — When plans don’t go as expected, we need to think quickly and find solutions.
- Networks/Communities — Support systems and relationships are invaluable; they help us improve and succeed.
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